QSR Segment Behind in Digital Gifting

A new report from RSR titled “Digital Gift Cards: The Good, The Bad, And The Ugly,” highlights which retail brands are driving the digital gifting trend.

The research, sponsored by CashStar, also points out the benefits to having such an option for consumers, as well as what some companies are doing wrong in their approach to digital gifting. The survey results found that 69 of the 99 participating retailers now have a digital gift card line. This is up from 59 in 2011 and 40 in 2010. To outline the “good,” the “bad,” and the “ugly,” the report focused criteria such as:

  • Gift cards are easy to find;
  • Cards have gift themes;
  • Choice of denominations;
  • Mobile optimization;
  • Ease of redemption; and
  • The ability to receive the card via social network