Nordstrom expands its B2B gift card program

Originally published by Deena M. Amato-McCoy on Chain Store Age.

Nordstrom is taking its gift card program industry-wide.

Nordstrom is using CashStar's business platform.Leveraging its partnership with CashStar, Nordstrom is using the CashStar Business platform to streamline the sale of its gift cards—both plastic and digital—to business partners.

Called the Nordstrom Gift Cards for Business program, the department store retailer is streamlining orders, and enabling partners to securely place, pay for and manage orders, as well as load cards with $5 to $2,000 per card.

Nordstrom partners can also use the platform to track current and previous orders, as well as create new orders via saved information—all directly through the portal.

Nordstrom began its partnership with CashStar in 2015, when it adopted the CashStar Consumer application to debut a new consumer digital gift card program in time for last year's holiday season, a company statement said.

“Launching our Gift Cards for Business program gives Nordstrom a great opportunity to connect with and better serve business-to-business customers,” said Sean Burrow, director, gift card at Nordstrom. “CashStar's platform will help us to provide expanded ordering options, faster fulfillment and improved account management.”