At the intersection of social networks, mobile wallets, and virtual delivery, there is an enormous fountain of gift card innovation. Welcome to the perfect gift card technology storm: The average consumer has a smartphone in their pocket; a social networking app on that device; and they understand the basic concept of a mobile wallet. Combined, these technologies result in endless potential for innovation in open and closed loop gift cards.
“The agenda at CashStar’s annual Digital Gifting Retailer Roundtable in July clearly outlined the new course of gift cards. The agenda covered a few main topics: how to take on the digital economy, mobile payments and social networking with gift cards, and how digital gifting can help merchants be more successful in the current challenging retail economy,” said CashStar CEO David Stone.