Mobile Mother’s Day Card Sales Propel CashStar’s Growth

Portland, ME-based CashStar achieved a nearly 80 percent year-over-year increase in gross sales for Mother’s Day electronic gift cards and an increase of almost 70 percent in total number of cards sold.

The growth in mobile purchases in 2013 has been equally pronounced: 2013 mobile purchases the week of Mother’s Day jumped to 16 percent (a 74 percent increase over 2012), and then soared to 25 percent on the actual holiday.