Sephora Exec: Mobile Orders Up 167% Year-Over-Year

eGift Cards powered by CashStar played a big role for the company over the holidays

Strategy 2013 conference said that its customers are increasingly turning to mobile to shop, browse and purchase products and the retailer is continuing to make the medium a top priority this year to further enhance shopping experiences.


During the “Sephora: How the World’s Largest Retailer of Fragrances and Beauty Products Views the Future of Mobile Retail” keynote session, the executive addressed Sephora’s focus on mobile this year. Last year, the luxury goods conglomerate invested heavily in the mobile space to reach consumers no matter what device they are using.