American grill and sushi bar Kona Grill has revamped its gift card platform with a mobile component as holiday sales begin to ramp up.
To promote the new gift cards, Kona is giving buyers a $20 bonus for every $100 they spend on gift cards. Kona partnered with digital gifting company CashStar to power the program.
“According to the Retail Gift Card Association’s ‘Holiday Gift Card Trend Tracker’ survey, 57 percent of respondents plan on giving a restaurant gift card this year and 64 percent chose restaurant gift cards as their most coveted, the most of any category,” said Ben Kaplan, CEO/president of CashStar, Portland, Maine.
“Recognizing this, savvy restaurants are using CashStar’s digital gifting platform as a key element in their holiday marketing strategies,” he said. “As consumers become increasingly digital, they expect their favorite brands and restaurants to offer gifting options that are convenient to their shopping style.