It is clear that mobile has an essential role in omni-channel retail, serving as the bridge between in-store and online with shoppers using their devices for product research both in and out of the store, to store and manage points, coupons and gift cards, and increasingly, to make purchases.
Retailers with successful mobile and omni-channel marketing strategies have a major competitive advantage in their arsenal this holiday season. However, many retailers are still on their heels when it comes to developing a successful strategy. Even so, there’s still time to put omni-channel plans in place that will drive results during this critical time. The key: recognizing the importance of integrating loyalty, gifting, offers and mobile to engage audiences and influence consumer behavior.
Uniting In-Store and Online with Branded Promotional Currency
The flexible nature of digital stored value products, including digital gift cards, coupons and loyalty points, combined with their convergence on mobile devices, provide retailers with a tremendous opportunity this holiday season and beyond. By harnessing their combined power, retailers can influence purchase decisions on- and off-line and build more valuable and enduring relationships while providing consumers with greater convenience and control as they move across shopping channels.