As gift card sales continue to grow in importance within the retail industry, consumer research shows that one of the biggest opportunities retailers have to capitalize on the gift card craze is through inserting themselves into the growing market for e-gift cards. In fact, according to one survey conducted earlier this year, an impressive 75 percent of retailers stated that they plan to devote more of their marketing budgets to the promotion of digital gifting and e-gift cards in 2012.
“The digital age is booming. Smartphone adoption by consumers is overwhelming, and retailers are meeting these trends by investing in mobile capabilities and digital gifting,” said David Stone, CEO of industry-leading digital gifting company CashStar. “Gift cards have reached more than $100 billion in annual sales in the United States, and this market is going digital.”