Did mothers get what they wanted for Mother’s Day? A survey from CashStar, conducted by Harris Interactive, found Moms prefer personalized eGifts and gift cards over perfume and jewelry. “The way we think about gifting is changing, and this survey really drives home the growing demand for personalized eGifts,” said David Stone, CEO of CashStar. “After Christmas, Mother’s Day is now the second biggest eGift holiday.”
Retailers like gift cards just as much as Moms. It is a source of new revenue and a way to increase brand exposure. Merchants, both small and large, can partner with digital gifting companies to manage the platform for one store or an entire chain.