Sephora always wants to differentiate its digital gifting customer experience and, with a big assist from CashStar Commerce, that goal has become a reality.
Since it implemented CashStar Commerce, Sephora has experienced eight times faster growth with its digital gifting segment. What’s more, Sephora has seen a 51% redemption rate within the first month of activation, and a 30% higher initial purchase value compared to plastic gift cards.
“Digital gifting is a key differentiator for retailers working to drive omni-channel growth,” said Ben Kaplan, CashStar president and CEO. “Sephora’s success reflects consumer demand for these programs, as well as the power of CashStar’s prepaid commerce solutions to drive customer acquisition, engagement, and loyalty. We look forward to continuing to work with them as they lead the way in omni-channel prepaid commerce.”
Specifically, mobile played a vital role for unifying Sephora’s gifting program across all retail channels and supporting the omni-channel experience that consumers were already demanding.
“By integrating gifting into our Sephora-to-Go app, our clients now have one convenient place to store their gift cards and are no longer losing their digital gifts in crowded email inboxes, leaving their plastic gift cards behind at home, or wondering what the remaining balance is on their cards,” said Bridget Dolan, vice president, Sephora Innovation Lab.