Digging Deeper with CashStar: The Digital Gifting Phenom

Andrew Barnes’ series, “Digging Deeper” is based in Silicon Valley and focuses on startups and key innovators and how they are disrupting digital payments and commerce. 

CashStar is a successful startup whose vision of branded currencies for retailers is disrupting the $120 billion traditional gift card market. CashStar generated more than $500 million in gross merchant sales, growing by 92 percent year-over-year in 2013. It was recently named to both the Forbes 100 most Promising Private Companies list and the Inc. 500 Fastest Growing Companies list. It’s fair to say these folks are doing something right.

Andrew sat down with Ben Kaplan, president and CEO, to discuss branded currencies for retailers, the business models they are disrupting, and the market inefficiencies on which they are growing their business.