Mobile, social and personalised e-gift card programme hits the UK market just in time for Christmas shopping. Comet has just announced the launch of a new e-gift card programme in the UK, offering personalised digital gifting experience.
With the new e-gifting platform provided by CashStar, the specialist electrical retailer with 240 UK stores is aiming to drive incremental revenue during the critical Christmas sales season.
“E-gift cards are increasingly popular in the consumer electronics industry and we’re seeing a growing demand from our customers,” said Scott Evenden, corporate sales general manager at Comet.
“With Christmas less than three months away, enhancing the digital and mobile gift experience is one of our top priorities. CashStar’s digital gifting makes it possible for us to offer customers unique personalisation features, a fantastic recipient experience and end-to-end mobile optimisation.”