Chico’s enhances digital gifting

Chico’s FAS has upped its online gift card experience.

Chico's Digital GiftingThe specialty apparel retailer has launched a real-time digital gift card program powered by CashStar Consumer. The program, which includes personalization, is designed to expand the gift card segment of Chico’s business and help it meet consumer expectations as digital technology evolves.

“At Chico’s FAS, we consistently look for ways to improve the customer experience in this evolving digital environment and make it as seamless as possible,” said Ann Joyce, executive VP – CIO, Chico’s. “With CashStar Consumer, we are better equipped to deliver our company’s promise of the “most amazing personal service,” our unique service proposition, and commitment to our customers and their continued loyalty.”

CashStar’s technology will enable Chico’s to scale its egift card program over the next year by meeting customer desires for more personalized options and faster delivery, CashStar said.