CashStar Launches New Version of Digital Gifting Platform

Digital gifting company CashStar has announced the release of CashStar 5. Delivered as an SaaS solution, the company said its platform delivers ROI for retailers by lifting revenue, engaging consumers, and supporting omnichannel shopping experiences.

According to the company, CashStar 5 is an integrated omnichannel digital and plastic gift card platform featuring these components:

  • CashStar Consumer — B2C gifting solution for merchants featuring personalized, integrated e-commerce and mobile capabilities for digital and plastic gift card sales;
  • CashStar Business — B2B gift card solution providing merchants with integrated digital and plastic gift card distribution for direct and channel B2B sales;
  • CashStar Marketing — flexible, scalable marketing promotion platform for merchant brands to execute campaigns for customer acquisition, engagement, loyalty, and social marketing;