CashStar Debuts New Digital Gifting Platform

Digital gifting company CashStar recently released CashStar 5, the newest version of its  digital gifting platform. The new version is an integrated omnichannel digital and plastic gift card platform that supports a variety of uses, from B2B to B2C.
Its capabilities include the following:
  • CashStar Consumer – A B2C gifting solution for merchants featuring personalized, integrated e-commerce and mobile capabilities for digital and plastic gift cards sales.
  • CashStar Business – A B2B gift card solution providing merchants with integrated digital and plastic gift card distribution for direct and channel B2B sales. 
  • CashStar Marketing – A flexible, scalable marketing promotion platform for merchant brands to execute campaigns for customer acquisition, engagement, loyalty, and social marketing.