Caribou Coffee Supercharges Loyalty Strategy with Mobile Gift Cards

Coffeehouse chain Caribou Coffee is one of a still small but growing number of merchants to recognize the power of mobile to reinvigorate their gift card strategy by making them easier to purchase, send and redeem.

Following in the footsteps of Starbucks, Dunkin’ Donuts and others, Caribou Coffee has launched a new egift card program enabling customers to purchase and send personalized digital gift cards from mobile and desktop. To support the launch, Caribou Coffee will give out $5 egift cards to consumers who purchase a $25 egift card between now and Dec. 31 or while supplies last.

“At Caribou Coffee we are dedicated to continually innovating and enhancing our customer experience, and offering digital gift cards was a natural extension to our efforts, especially during the busy holiday season,” said Michele Vig, vice president of marketing at Caribou Coffee.

“Digital gift cards are convenient and personal – making them a perfect complement to the existing holiday gifting options,” she said.