Retailers and manufacturers often prefer to give consumers a little something extra rather than simply offering items at lower prices. When that something extra comes in the form of a gift card that must be used in a separate purchase, the strategy ensures that the shopper must return as a customer. So what seems like a bonus for consumers is also a bonus for the stores dishing out the “free” gift cards.
Bonus gift card promos have grown especially popular during major shopping periods, including the winter holidays and the spring months when Mother’s Day, graduations, and many weddings take place.
Learn more about the back-to-school season special from CashStar partner Dell