More Than 39 Million Americans to Buy E-Gifts This Year

CashStar, the preferred digital gifting and incentives partner for retailers, today announced the results of its first Father’s Day Gifting survey.

The survey examined consumers’ desires for and expectations of eGifts and found that more than 39 million Americans plan to purchase an eGift card for Father’s Day or another holiday this year, which reinforces the growth of this multi-billion dollar market. The study also found consumers demand photo and video personalization and more than 130 million expect eGifts in seconds.