supervox blog logo

How restaurants load up the value of gift card programs

Supervox Blog, September 28, 2018
Restaurant gift card programs drive more revenue than ever, and savvy restaurant marketers leverage their appeal to grow sales and build brand loyalty. It’s no surprise, then, that every restaurant seems to offer them. What’s really interesting to us is how the industry’s smartest players maximize the potential of their gift card programs.

Incentive Magazine

Velocity B2B Offers One-Stop Shop for B2B Gift Card Program

Incentive Magazine, August 14, 2018
Gift cards for the B2B sector may be big business, but the complexity of managing a corporate incentive or other B2B gift card program can present some serious challenges to merchants without the in-house infrastructure to support it. Incentive Magazine talks with Tom Boucher, head of CashStar's end-to-end program management business.

Payments Journal

INFOGRAPHIC: A look at the Gift Card Ecommerce Offerings of 100 Top Merchants

Payments Journal, July 20, 2018
This infographic provides insight into merchant’s consumer and B2B gift card ecommerce offerings and the use of gift cards for marketing.

Banking Technology Magazine

PayTech Awards 2018: and the winners are…

Banking Technology, July 17, 2018
The inaugural PayTech Awards took place on 13 July 2018 in London and it was a day to remember! CashStar was awarded Best E-Commerce initiative.

Sales and Marketing Manager logo

Gift card fever

Sales & Marketing Management Magazine, July 1, 2018
Use of gift cards as incentives and rewards continues to boom, but many users remain oblivious to gift card volume discounts. Gift card use by businesses continues to experience tremendous growth. The Incentive Research Foundation (IRF) reports gift cards are the most prevalent award type across all...

Incentive Magazine

Why eBay Is Making a Play for Corporate Incentives

Incentive Magazine, June 22, 2018
One of eBay's latest moves has been a partnership with Cashstar-Velocity B2B, bringing eBay gift cards to the corporate incentive industry.

Payments Journal

Podcast: The Customer Journey with Gift Cards

Hear Gerry Gilbert from CashStar discuss the customer journey with gift cards across gifting ecommerce, omnichannel, mobile and other payment trends.

Interview: CashStar’s Dan Farrell on Latest Trends in Digital Gifting

TotalRetail

Top Takeaways From an Analysis of Retailers’ Gift Card Programs

Total Retail, March 6, 2018
This year, gift cards are forecast to be a $160 billion market by the CEB TowerGroup. It does seem reasonable given that gift cards have been the most requested holiday gift by consumers for the past 11 years.