Gift Cards as Tiny Revenue Powerhouses

Dealerscope, April 29, 2019
Today’s tech-hungry consumers are continually on the hunt for the most of-the-moment and hottest toys and content. As an electronics retailer, it’s vital that you keep your physical and digital shelves fully stocked with the latest gadgets to meet their insatiable appetite.

Gifting a Growing Opportunity for Travel, Entertainment Brands as Consumers Value Experiences

Total Retail, March 20, 2019
As part of the 2018 Merchant Gift Card E-Commerce Evaluation, a comprehensive report produced by digital gift card solutions provider CashStar, in partnership with NAPCO Research, a cross-platform evaluation was done to assess 100 leading brands on more than 100 unique criteria.

CashStar Helps Merchants Increase Revenues With Gift Card Programs

Retail Customer Experience, February 26, 2019
Gen Z is growing up to be optimistic yet realistic about the future, and driven to make an impact on the world. And while we may not yet be seeing the full impact of their buying power, it's time for us as brands and marketers to start taking notice.

Is your gift card program ready for Gen Z?

Retail Customer Experience, February 26, 2019
Gen Z is growing up to be optimistic yet realistic about the future, and driven to make an impact on the world. And while we may not yet be seeing the full impact of their buying power, it's time for us as brands and marketers to start taking notice.

Grocery, Pharmacy Retailers’ E-Commerce Gift Card Programs in Early Days

Total Retail, February 18, 2019
NAPCO Research findings highlight the growth of eCommerce gift card programs in grocery and pharmacy categories.

Incentive Magazine

Trends Report: Gift Card Merchants Embracing Omnichannel, Aggressive Fraud Protection

Incentive Magazine, December 31, 2018
NAPCO Research findings point to opportunities for tapping into self-use purchases and improving ADA compliance.

The New Ranking of 100 Top Retailers’ E-Commerce Gift Card Programs

Total Retail, January 25, 2019
The report, 2018 Merchant Gift Card E-Commerce Evaluation, was produced by digital gift card solutions provider CashStar, in partnership with NAPCO Research (NAPCO Research and Total Retail both are brands of parent company NAPCO Media).

Incentive Magazine

New Study Finds Merchant Gift Card Offerings Improving

Incentive Mag, December 18, 2018
Merchants are improving their gift-card offerings and the purchase process for customers buying both physical and digital gift cards, according to new research from NAPCO Research and sponsored by CashStar.

Payments Journal

CashStar Named One of the Best Places to Work in Maine for Eighth Consecutive Year

Payments Journal, October 31, 2018
CashStar has been named one of the best places in Maine to work. This is the 8th year in a row CashStar has received this award.