Optimize the Reach and Impact of your Gift Card Program
The highest-performing gift card programs have one thing in common: comprehensive use of gift cards for promotions and marketing campaigns. CashStar marketing gives you everything you need to grow gift card sales and drive consumer engagement.
Extensive Toolkit for Both B2B and B2C Promotions
CashStar Marketing has the broadest range of promotional tools available. Increase gift card sales with direct-to-consumer promotions including: Give One, Get One (GOGOs), discounts, product incentives and brand experiences. Optimize B2B channels with our flexible options for co-branded promotions to sell more gift cards, acquire new customers and increase brand exposure.
Drive Consumer Behaviors and Marketing Results
Today’s consumers prefer gift cards nearly 2:1 over coupons and other incentives, but only a quarter of merchants use them in promotions. Take advantage of this preference and use gift cards to drive sales, power loyalty programs and incentivize consumer behaviors that align with your strategic goals.
Control Costs with On‑Demand
High upfront costs can be a major roadblock to launching innovative promotions. With On‑Demand Distribution, you can run streamlined, cost-effective promotions and only pay for promotional cards that are claimed by customers. By distributing inactive physical gift cards to customers with On‑Demand Activation, you can encourage future gifting and keep customers engaged at a low cost.
Engage with Customers on Social
Engage with your customers through social channels by securely issuing gift cards. You can reward loyalty, surprise and delight followers, run flash promotions and resolve service issues all while ensuring only the intended recipients can access the gift card.
CashStar Marketing is built to support fast implementations and flexible delivery planning. And with a successful track record of executing thousands of promotions for leading brands, we give you an experienced partner to help you reach your goals.