Mobile eGifting with Mobile Wallet Integration
CashStar delivers maximum value to merchants by integrating with innovative wallet providers as well as native apps to provide a single flexible digital gifting solution that enables clients to control their brand experience, data and customer relationships.
Using CashStar to integrate with mobile wallets, retailers and merchants can:
- Interact with the wallet as the “Merchant” entity, ensuring the brand always owns the data
- Run reports of consumer behavior for deep insights
- Access location data for geo-location activities
- Deliver a recipient experience that drives consumers to install the retailer’s mobile app
- Accelerate consumer redemption regardless of channel
The free Google Wallet app is available for Android devices (4.01 or later) and iPhones (iOS v6.0+). By clicking the “Save Gift to Google” button on the eGift Card, consumers can seamlessly save their gift cards – including gift card number, PIN and balance – to their Google account. Gift cards within Google Wallet can be redeemed by presenting the barcode on the smartphone at point-of-sale, or a clerk can manually enter the 16 digit code.
Passbook, an app available to all iPhone and iPod Touch users as part of the iOS7 platform, lets consumers store and access eGifts right from their devices alongside movie tickets, boarding passes, loyalty cards and coupons.
iPhone users who purchase an eGift from a participating CashStar-powered merchant may simply click to add their eGifts to Passbook. Then they can easily organize the eGifts, view remaining balances and redeem the eGifts right from Passbook at the point of sale by presenting the barcode for scanning or 16-digit code for manual entry at the point of sale.
With Passbook’s location-based capabilities, consumers will also have the option to receive reminder alerts when they are on-the-go and near retail locations where they can use their eGifts.