The Cheesecake Factory

The Cheesecake Factory's Promotion Increased eGift Card Sales 700%

showcase-tcfLooking for a creative way to increase holiday sales, The Cheesecake Factory cooked up a delicious promotion: the company offered a free “eSlice” for every $25 eGift Card purchased during the season. 

More than 40,000 eSlices were delivered and the Cheesecake Factory increased eGift Card sales by nearly 700%! Of course, customers – both eGift Card recipients and eGift Card purchasers – came into the restaurants, which helped to drive incremental on–site sales, too.