$10 Starbucks Card eGift for $5 LivingSocial Deal Sets Record and Wins Award


Paybefore Awards, Best in Category Winner – Digital or Virtual Program

To help acquire new customers, re-engage lapsed customers, drive mobile app downloads and boost Q4 2012 in-store sales, Starbucks turned to CashStar’s digital gifting platform and LivingSocial’s daily deal engine. By promoting the $5 for $10 Starbucks Card eGift deal across all of Starbucks and LivingSocial’s marketing channels, the 29-hour offer sold 1.5 million eGift Cards. With order volume peaking at 400 cards/sec, the program represented the single biggest eGifting endeavor ever, earning LivingSocial a Guinness World Record® and helping Starbucks post same-store sales growth of 7% in the US in the fourth quarter.