Winner: 2012 Best Prepaid Gift Category – Canada
In partnership with CashStar, Best Buy Canada implemented an innovative eGift Card solution that delivered the first opportunity ever for Canadian consumers to personalize eGift Cards. Consumers can conveniently purchase and send digital gift cards through email or Facebook via bestbuy.ca. They can choose their favorite card design and customize the card with a message and choose to send instantly or wait until a specific day. Unlike other retailers, Best Buy’s digital gift card goes far beyond offering just a plastic card – it offers the benefits of convenience and a new level of personalization (including French and English languages) that cannot be offered with plastic gift cards. Since launching in December 2011, the program is realizing incremental gift card sales. Personalization has been a key driver to the success of the program as nine out of ten consumers choose to personalize their eGift Cards.