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Mastercard joins mobile-savvy merchants for ‘third level’ Facebook bots

Originally published by Kate Fitzgerald on PaymentsSource.

Merchants may find it hard to attract customers to their websites to order food. But they know their customers are active on Facebook.

Subway, Fresh Direct and The Cheesecake Factory are among the first to use Masterpass-enabled bots on Facebook Messenger to sell their wares over social media.

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