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Gifting Trends at Holiday Time

Digital Gift Cards Fastest Growing Segment
For the ninth straight year, consumers place gift cards at the top of their list of the most requested items during the holiday season, according to National Retail Federation’s (NRF) annual Holiday Spending Survey. The survey predicts that digital buying and browsing will take up more than half of consumers’ time spent shopping – underscoring the importance for brands to get the digital gifting experience right in order to have a successful holiday season.
“There is no question that gift card usage will be incredibly high this holiday season,” said CashStar CEO Ben Kaplan, who talked about why gift cards continue to be popular and the importance for retailers to have digital gift cards in their arsenal. “The overall gift card market is the largest it has been, and digital gift cards represent the fastest growing segment. CashStar is forecasting record-breaking sales for our clients this year.”

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