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Firebirds Wood Fired Grill Builds Customer Loyalty

Firebirds Wood Fired Grill, the Charlotte, N.C.-based restaurant chain with 36 locations, has chosen digital gifting company CashStar to help deepen its customer engagement and experience. The CashStar platform will enhance customer loyalty by giving customers the best digital gifting experience that is integrated across desktop and mobile channels.

Ben Kaplan, CEO of CashStar, a leading provider of omni-channel digital gifting solutions for the world’s top brands, told Loyalty360 that digital cards are becoming increasingly more important within the restaurant industry.

“The CashStar platform gives the customers an easy way to give and get gift cards while strengthening Firebirds’ marketing programs,” he said. “For example, Firebirds is already offering a holiday promotion – for every $50 purchase of gift cards, the buyer receives a $10 gift.”

More than 300 brands are currently using CashStar to maximize sales, increase customer engagement and drive adoption of mobile payments. Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, and The Home Depot all use CashStar to drive their prepaid and digital gifting programs.

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