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Fees Down, Tougher Security Features Mark New Era for Gift Cards

Of course, mobile technology is driving gift cards in that direction and should continue to do so for years. “The biggest development is the accelerating growth of digital and mobile gift cards,” says Ben Kaplan, president and chief executive officer at CashStar, a digital gifting company based in Portland, Maine. “Consumers are becoming more comfortable with richer personalization options and convenience especially as mobile payments services like Apple Pay and Android Pay grow in popularity.”

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