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Digital gift card experience blossoms at 1-800-Flowers

Originally published by Deena M. Amato-McCoy on Chain Store Age.

Consumers now have a new gifting option when ordering from 1-800-Flowers—digital gift cards.

1-800-Flowers digital gift card experienceArmed with the CashStar Commerce platform, the retailer now allows customers to select, purchase and personalize digital gift cards across its nine brands: 1-800-Flowers.com, Harry & David, The Popcorn Factory, Cheryl’s, Fannie Mae, 1-800-Baskets.com, Wolferman’s, FruitBouquets.com, and Stock Yards.

Digital gift cards are available for each specific brand, but the cards can be redeemed across all brands, giving consumers more choice and flexibility than ever before while providing an enhanced digital gift card experience, the company said.

The platform integrates with all of 1-800-Flowers.com’s existing systems, taking the burden off of the retailer’s IT department. It also enables the company to offer tailored promotions its marketing application.

“We now have the ability to provide customers with a best-in-class gift card experience,” said Jon Mandell, VP of growth at 1-800-Flowers.com. “By enhancing the one-stop gifting experience we’re known for, we’ve made it easier than ever for our customers to shop across brands and deliver a smile.”

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