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CashStar Survey Reveals a Push Toward E-Gifting

A recent CashStar survey indicates that retailers have not only recognized the importance of offering e-gifts, they have significant plans to expand these offerings this year. The vast majority of respondents said e-gifts are a successful tool in building loyalty with their customers and nearly half plan to improve the mobile shopping experience in time for the fast approaching holiday season.

The survey was completed by attendees at CashStar’s Annual Digital Gifting Retailer Roundtable, held this month in Portland, Maine. At the event, channel and payments leaders converged with eCommerce experts and more than 25 major retail brands, such as Best Buy, Gap, Groupon, L.L. Bean, Starbucks, Williams-Sonoma and The Home Depot. Attendees shared insights and best practices on the latest trends, innovations and strategies, including mobile gifting, social gifting and how retailers are leveraging eGifts as an instant and personal gift option for consumers.

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