Originally published by PYMNTS.com.
CashStar, the provider of prepaid commerce solutions, announced Wednesday (Dec. 21) it inked deals with two companies to bring digital gift cards to consumers.
In one announcement, CashStar revealed that OpenSky, the online marketplace, is now offering digital gift cards to consumers for the first time thanks to the CashStar Commerce platform. “We selected CashStar to power our gift card program because they’re the ideal partner for our eCommerce business model,” said Andrew Pavoni, general manager of OpenSky, in a press release announcing the development. “They are proven experts in digital gifting with a flexible, scalable platform that will ensure a seamless customer experience. We are especially excited to support our customers’ affinity for sharing OpenSky with friends and family by providing them with a new eGifting experience.”
The CashStar Commerce platform will allow shoppers to give the gift of OpenSky via digital gift cards. Purchasers can customize the cards with a personalized message, add a photo, select a purchase denomination and choose from multiple faceplates. The cards can be delivered instantly or at a future date. “OpenSky recognizes the opportunities that digital gift cards provide, both from a pure gifting standpoint and as a marketing and engagement tool,” said CashStar President and CEO Ben Kaplan in the same press release. “We are thrilled to power their program and look forward to helping the OpenSky team realize the powerful impact digital gift cards can have on the customer experience and the bottom line.”Read More