CashStar Brings Digital Gifting to Tablets

Based digital gifting and incentives company CashStar recently debuted a new tablet-based e-gifting solution, something that the company believes will allow retailers to cater very specifically to the growing tablet shopping community, by quickly converting touches and swipes into more sales.

Citing research from mobile app company Branding Brand, CashStar says that tablet-specific shopping experiences have been shown to increase purchase conversions rates by 10 percent. It also notes a 2013 National Retail Federation survey that shows that tablet owners use their devices to make purchases 62 percent more than smartphone owners. The number of shoppers who shop via tablet is expected to grow: ABI Research estimates that another billion tablet devices will be sold within the next five years.

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