Executive Team

Our leadership team has deep expertise in gift cards, payments, technology, marketing and incentives, joining CashStar from well-known companies such as Achievers, Chase Paymentech, CyberSource, First Data, General Electric, Intuit, and Yahoo.

Beth Dembia

Beth Dembia

Head of Customer Success

With 16 years client services experience, Beth leads the CashStar customer success team and delivers strategic program management for several of the company’s clients. Prior to joining CashStar in 2010, Beth built a strong career in the advertising industry where she developed expertise in traditional advertising, promotions and brand strategy.

Larry Weissbach

Larry Weissbach

Head of Operations

A seasoned leader in technology, payments and operations management, Larry draws upon a diverse background that spans Fortune 500 companies and tech startups. Larry is responsible for CashStar’s payments and risk operations, as well as Velocity Services. Previously he served as CashStar’s Vice President of Operations and Vice President of Client Success, as well as General Manager of Velocity B2B.

Dan Farrell

Dan Farrell

Head of Worldwide Sales

Dan helps leading retailers maximize their holistic Gift Card Programs by ensuring consumers have access to best-in-class gifting experiences. He is a proven executive with more than 20 years of print, manufacturing, and sales experience. He brings 13 years of deep expertise in financial services, card production and distribution. Prior to joining CashStar, Dan spent seven years building and managing the largest global portfolio of prepaid card products and services for First Data Corp where he was recognized as a driver of innovation, process improvements, and exceptional quality. Dan lives in a suburb of Denver, Colorado, and is an accomplished private pilot and avid golfer.

Alan Fitzgerald

Alan Fitzgerald

Head of Engineering

Alan has more than 20 years of experience in software development and risk mitigation. He joined CashStar in 2011 and has held several engineering positions throughout his tenure. In his current role, he leads the CashStar engineering team and supports collaboration with a very agile organization. In addition to his work at CashStar, Alan mentors young startups through the Maine Center for Entrepreneurs, Top Gun program.

Alan lives in Portland, Maine, with his wife and three kids. He enjoys skiing, Ultimate frisbee and traveling.

Gerry Gilbert

Gerry Gilbert

Head of Product

Gerry has twenty years experience in the payments and software industry and deep expertise leading product strategy, management and development for payment-related products. Prior to joining CashStar Gerry was a Group Manager at Intuit’s Payments Solution Division where he led teams building merchant focused self-service and CRM solutions. Before that Gerry held various product management positions at Electronic Clearing House, CyberSource and Chase Paymentech. Gerry graduated from Saint Anselm College.