Executive Team

Our leadership team has deep expertise in gift cards, payments, technology, marketing and incentives, joining CashStar from well-known companies such as McCann, DELL EMC, Chase Paymentech, CyberSource, First Data, General Electric, Intuit, and Yahoo.

Beth Dembia

Beth Dembia

Head of Customer Success

With 16 years client services experience, Beth leads the CashStar customer success team and delivers strategic program management for several of the company’s clients. Prior to joining CashStar in 2010, Beth built a strong career in the advertising industry where she developed expertise in traditional advertising, promotions and brand strategy.

Larry Weissbach

Larry Weissbach

Head of Operations

A seasoned leader in technology, payments and operations management, Larry draws upon a diverse background that spans Fortune 500 companies and tech startups. Larry is responsible for CashStar’s payments and risk operations, as well as Velocity Services. Previously he served as CashStar’s Vice President of Operations and Vice President of Client Success, as well as General Manager of Velocity B2B.

Gerry Gilbert

Gerry Gilbert

Head of Product

Gerry has twenty years experience in the payments and software industry and deep expertise leading product strategy, management and development for payment-related products. Prior to joining CashStar Gerry was a Group Manager at Intuit’s Payments Solution Division where he led teams building merchant focused self-service and CRM solutions. Before that Gerry held various product management positions at Electronic Clearing House, CyberSource and Chase Paymentech. Gerry graduated from Saint Anselm College.