Since first partnering with Starbucks in 2011, CashStar has helped launch digital gifting on Starbucks.com, Facebook, their iPhone mobile app, and now through Twitter. Never before has spontaneous gifting been so easy – or so fun.
How it Works
Customers in the U.S. and Canada can now simply sync their Starbucks account to their Twitter account and tweet to @tweetacoffee and the Twitter handle of the gift recipient, which will then send the recipient a $5 eGift. Customers can then redeem the $5 Starbucks Card eGift at participating Starbucks stores in the U.S. and Canada, either by printing out the eGift, showing it directly on their mobile device, or by loading it to their Starbucks mobile app.
Behind the Scenes
The CashStar platform is uniquely configured to power innovative programs on the scale of Starbucks tweet-a-coffee. Our API technology dynamically supports ultra transaction rates while preventing fraud and ensuring consumers benefit from minimal friction in their purchase and redemption experience.
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