NRF Big !deas: 2015 Holiday Promotions Through a Prepaid Lens

By Kristin Gooch, Director of Product Marketing

nrf-presso-cover-playThe National Retail Federation’s flagship industry event, Retail’s Big Show, featured valuable and engaging content presented to help retailers increase revenue and better serve their customers. The topic of promotions and how best to plan and execute them, was a prominent content theme across breakout sessions and the Big !deas stages. In fact, CashStar presented to a standing room only crowd on the topic of 2015 Holiday Promotions. This lively and visual look back at 2015 holiday promotion results and trends also explored why prepaid commerce (e.g. gift card) campaigns are powerful alternatives to coupons/discounts, and takeaways for 2016.

If you missed CashStar’s presentation at the NRF Big Show, we have posted the presentation as a video that synchronizes the slides with an audio recording from the session.


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