Blog

Employee Q&A: Get to know Kelsey Raymond, Front-End Engineer at CashStar

Reaching Pinnacles in Customer Expectations and Mountain Hiking

Kelsey Raymond - Creating Gift Card ExperiencesWhat do you do here at CashStar?
I’m a Front-End Engineer at CashStar. I style our consumer gift card experiences and work closely with the Solution Delivery team to onboard new clients and continue projects for our existing clients and partners.

Why do you like working at CashStar?
I’ve always believed that job satisfaction is made up of more than just the nature of the work itself. I think the people at CashStar make up so much of what is great about it. My coworkers are also my friends and we all genuinely care about how each one of us is doing. We offer support and resources freely and celebrate in each other’s successes. A bunch of us have also formed a running group and participate in local races.

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Flourish 2017 – A Look at New and Untapped Opportunities for Branded Currency

By Lauren Chadwick, senior director, Marketing

Inaugural conference brings together retailers, marketers and thought leaders to explore branded currency strategies

Flourish - branded currencyExperts across the retail and payments industries recently gathered in Omaha, Nebraska to attend the inaugural Flourish Conference, which focused on opportunities for branded currency within retail organizations. With the payments landscape evolving so quickly, it was beneficial to dive into the state of branded currency—the concept of stored value created by a brand—in today’s marketplace and explore the actionable steps merchants can take to address both the challenges and growth opportunities brought about by gift cards, prepaid, loyalty programs and more.

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Conversational Commerce: Are Brands Getting the Message?

By Gerry Gilbert, Vice President, Product

Through conversational commerce, smart brands are placing themselves at the intersection of messaging apps and shopping.

Conversational Commerce

Businesses are moving toward conversational commerce, where interactions between consumers and businesses that take place via messaging apps.

Messaging apps have quickly evolved from a vehicle for chatting with friends and family to a channel for commerce. While these apps have been popular for giving people ability to share GIFs, messages and photos with their close circles, they have expanded into a valuable channel for brands and retailers to connect with and sell to consumers.

The messaging app market has exploded in popularity, eclipsing the top 4 social networks in active users as of late 2015. This has presented a unique and nuanced monetization opportunity for smart brands willing to invest in technological innovation, cater to their customer base and stay ahead of the curve. Enter conversational commerce, which has come to mean interactions between consumers and businesses that take place via messaging apps (think iMessage and Facebook Messenger) or voice-activated devices like Amazon Echo.

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Exploring Innovation in Action: Sometimes the Little Things Matter Most

By Nate Smith, Vice President, Marketing

Breakthrough innovation is rarely one little thing. Its the result of many little things.

Mobile payments discussion.

Executives from AliPay, Starbucks, Google, United and Samsung Pay participate in a mobile payments discussion.

The CashStar team was excited to hop on a plane to Miami to spend quality time with clients and partners at our annual client conference, CashStar Innovate. This year was our biggest gathering to-date, with merchants from all over the country coming together to share ideas with their peers, learn about our partners’ offerings and contribute to the important conversations that will help advance prepaid commerce.

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