9 Essentials of High Performing Gift Card Programs

Is your gift card program ready for the holiday rush?

1

Sales

Your gift card e-commerce sites are optimized for conversion and the best customer experience across all channels.

2

Performance

Regular monitoring of all aspects of both the purchase and recipient experience indicates that all elements function as intended.

3

Security

You have implemented security best practices to protect your program such as MFA and IP whitelisting.

4

Fraud Declines

You decline fraudulent orders but have the resources and processes to ensure good orders are approved quickly.

5

Innovation

You identify and adopt new functionality and features to help grow your business and enhance the customer experience.

6

Promotions

You’ve mastered the basic “buy-one get-one” promo, and regularly leverage gift cards as marketing incentives.

7

Customer Experience

You offer customers an easy, flexible, personalized experience across all channels.

8

Service

You’re part of a team with consistent access to dedicated experts to help you grow your business.

9

Focus

Your provider’s business is completely focused on gift cards and their top priority is growing your sales.

If your gift card program isn’t performing to its full potential, or you’d like to learn more about any of these key performance areas, CashStar is ready to help.

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