Merchant Solutions for Gift Card eCommerce

CashStar provides merchants with everything they need to manage the sales, marketing and distribution of digital and plastic gift cards across channels and devices.



Sell both digital and physical gift cards to consumers directly from your website. Tailored to your brand, CashStar Consumer offers highly flexible customer experiences, advanced ecommerce features and fraud protection that actually increases revenue. And, to make gifting from your website even easier, CashStar Product eGifting allows your customers to digitally send physical gifts.

B2B Sales
B2B Sales

Grow B2B gift card revenue and take advantage of the $26 billion B2B market with CashStar Business. Or, if you don’t have resources to invest in B2B, let our Velocity B2B team manage and grow B2B sales for you, driving revenue while also providing B2B fraud protection.


Drive gift card sales and create more engaging marketing programs. CashStar Marketing gives you a broad selection of promotion types to help boost direct gift card sales to both consumer and B2B channels. Additionally, our flexible framework and expansive capabilities let us use branded value in innovative ways to drive key customer behaviors.

Merchant Clients

Leading brands across retail, restaurant, travel, entertainment, internet and mobile industries rely on the CashStar Commerce platform.

Distribution Partners

Are you a potential gift card distributor interested in the best way to acquire the gift card brands you need? Our colleagues at Hawk Incentives, A Blackhawk Network Business, are ready to help.

Thursday June 28, 2018, 1pm ET
Improving the B2B Gift Card Buyer Experience to Drive Sales

2017 Merchant Gift Card Ecommerce Evaluation

January 9, 2018

2017 Merchant Gift Card E‑Commerce Evaluation
NAPCO and CashStar teamed up to develop a comprehensive gift card ecommerce evaluation of merchant gift card prog…


Get the latest insights.
Check out our blog

Velocity B2B Bulk Gift Card Services - Uber, Sephora, Topgolf

March 22, 2018

Podcast: The Customer Journey with Gift Cards
Gerry Gilbert speaks with PaymentsJournal about the customer journey through payment trends and gifting ecommerce.


CashStar Consumer
Learn about the industry-leading consumer ecommerce online gifting solution that powers gift card purchase experiences for the world’s top brands.

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