Resource Center


Brand Mavens: Powerful Shoppers Who Are Transforming Retail

Retail TouchPoints, CashStar and Texas A&M University’s Center for Retailing Studies partnered to conduct research to understand Brand Mavens and the role of gift cards in engendering consumer loyalty towards brands and retailers. Download the report now to learn what you should be doing to capture mindshare of this critical, new consumer.

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How Omnichannel Gifting Drives Growth for Retailers

RIS News examines consumers’ expectations in the omnichannel shopping environment and explains how Sephora’s omnichannel gifting strategy drives new growth. Read the whitepaper to learn how.

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2014 Digital Gifting Benchmark Study

RSR analysts evaluated the digital gifting programs of 97 retail and restaurant brands in the comprehensive study “Rewriting the Gifting Rules in the Omni-Channel Age.” Download the study to find out which brands are leading the way and access 12 rules for digital gifting success.

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2013 Digital Gifting Benchmark Study

2013 marks the third time in four years that RSR has conducted the Digital Gifting Study. This year’s study, “Digital Gift Cards: The Good, the Bad and the Ugly,” evaluates digital gifting programs from 99 retailers and restaurants on 21 criteria across the five categories of discoverability/awareness, desirability/conversion, recipient experience, social integration and mobile.

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Fast-Track Success in mPayments, Loyalty & Omni-Channel Engagement

Focusing on the opportunities that exist for forward-thinkers and early adopters of mobile payments, this whitepaper explores how the linking of coupons, gift cards and loyalty points into branded currency is revolutionizing retailers’ marketing toolkits.

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CashStar DRI Mobile App and Digital Wallet Usage Report

As the digital landscape continues to shift toward mobile, data and insights about actual consumer behavior are critical to decision-makers. This 2013 report highlights the implications and opportunities for brands within eGifting and the use of brand/retailer mobile apps and digital wallets.

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Case Studies

Sephora Case Study

As the company sought to differentiate its omni-channel strategy, Sephora turned to CashStar’s prepaid commerce solution. Leveraging CashStar Commerce, Sephora was able to offer personalized gift card experiences across all channels, including its website, mobile and in-store. The results were immediate.

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Landry’s Case Study

Landry’s knows that gift cards are an instrumental aspect of a brand’s loyalty strategy and focuses to help its customers purchase gift cards online in the manner that is most convenient to them – whether as a digital gift card or a plastic card.

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Brand Mavens Cannot Be Ignored

Recently, a new type of shopper has emerged who is transforming retail: Brand Mavens. This infographic explains this new consumer and how to capture mindshare to drive growth.

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Getting Over Gift Card Guilt

Gift cards have topped holiday wish lists among Americans of all ages year after year. A new survey from CashStar reveals that a majority of consumers would like to receive gift cards instead of physical gifts, but many feel guilty admitting that they want to receive them.

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Last-Minute Shopping In America

Americans tend to wait until the last few days (or hours) before an occasion to buy a gift. This infographic shows when we remember, and who we forget. 10,000,000 Americans wait until the day of the occasion to get a gift.

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Mobile Shopping Is Everywhere

We do mean everywhere. Mobile shopping happens more often than you think while using the toilet, driving a car and even sitting in a meeting. Many have also shopped on a retailer’s website while they were in that retailer’s store.

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Brand Mavens: How to Connect with Today’s Most Powerful Shoppers

Together, the Texas A&M University’s Center for Retailing Studies at Mays Business School; CashStar; and Retail TouchPoints have partnered to conduct research to understand Brand Mavens and the role of gift cards in engendering consumer loyalty towards brands and retailers. Access the findings of the an Executive Report that spotlights  what you should be doing to capture mindshare of this critical, new consumer to succeed in the rapidly changing world of retail.

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Omni-Channel’s Next Frontier: Driving Deeper Consumer Engagement with Digital Gift Cards

Join Nikki Baird from RSR, Joe Skorupa from RIS News and Gary Lombardo from CashStar for an interactive discussion about the findings of the 2014 Digital Gifting Benchmark Study and key lessons from leading retailers pioneering the next frontier of omni-channel growth with innovative uses of gift cards.

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RGCA Best Practices Webinar

At last count, over 75% of retailers now offer eGift Card programs. Used strategically, eGifting drives more than just gift card sales: retailers are using eGifts to increase overall ecommerce sales, in-store and online lift, and customer loyalty. And the real leaders are leveraging mobile and social to drive the greatest results.

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