Resource Center

Whitepapers

2013 RSR Digital Gifting Report

2013 marks the third time in four years that RSR has conducted the Digital Gifting Report. This year’s report evaluates digital gifting programs from 99 retailers and restaurants on 21 criteria across the five categories of discoverability/awareness, desirability/conversion, recipient experience, social integration and mobile.

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Fast-Track Success in mPayments, Loyalty & Omni-Channel Engagement

Focusing on the opportunities that exist for forward-thinkers and early adopters of mobile payments, this whitepaper explores how the linking of coupons, gift cards and loyalty points into branded currency is revolutionizing retailers’ marketing toolkits.

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CashStar DRI Mobile App and Digital Wallet Usage Report

As the digital landscape continues to shift toward mobile, data and insights about actual consumer behavior are critical to decision-makers. This 2013 report highlights the implications and opportunities for brands within eGifting and the use of brand/retailer mobile apps and digital wallets.

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Digital Gift Cards: A Retail Work in Progress

Unfortunately, even in 2011, your chances of having an easy or pleasant experience purchasing a digital gift card are relatively slim. RSR has undertaken the task of buying gift cards from the Internet Retailer’s Top 100 list of online retailers and evaluating the experience.

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Capturing the Affluent Customer

This research was commissioned by CashStar, Inc. and conducted by Urban Wallace Associates in May and June, 2011. The data for this study was gathered using qualitative conversations with consumers and then telephone interviews of a nationally representative sample of 6,000 US adults.

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Holiday Online Shopper Trends Survey

The Holiday Online Shopper Trends Survey is an annual national survey designed to provide insight into the holiday gifting behavior of online shoppers. The survey was conducted via Zoomerang, an online survey services provider, and is based on 1439 respondents.

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Infographics

Last Minute Shopping In America

Americans tend to wait until the last few days (or hours) before an occasion to buy a gift.  This infographic shows when we remember, and who we forget.  10,000,000 Americans wait until the day of the occasion to get a gift.

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Mobile Shopping Is Everywhere

We do mean everywhere. Mobile shopping happens more often than you think while using the toilet, driving a car and even sitting in a meeting. Many have also shopped on a retailer’s website while they were in that retailer’s store.

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Webinars

RGCA Best Practices Webinar

At last count, over 75% of retailers now offer eGift Card programs. Used strategically, eGifting drives more than just gift card sales: retailers are using eGifts to increase overall ecommerce sales, in-store and online lift, and customer loyalty. And the real leaders are leveraging mobile and social to drive the greatest results.

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Mobile Tops the eGifting Wish List Webinar

This webinar evaluates how mobile and social effected retail ecommerce and gifting in 2012. Join e-commerce veteran Lauren Freedman, founder of the e-tailing group, to learn how to put mobile, social and eGifting to work for you to maximize your results.

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