CashStar and e-tailing group Host Retail Webinar on Working eGifting Magic This Holiday Season

Internet Retailing Expert Lauren Freedman Shares Actionable Ideas for Maximizing Digital Gifting Opportunities During the Holidays and Beyond

Portland, Maine - September 7, 2010 - CashStar, the leading digital gifting and incentives company, will co-host an interactive webinar with the e-tailing group's Lauren Freedman on "8 Ways to Work eGifting Marketing Magic This Holiday Season and Beyond."

Digital gift cards are quickly becoming a retail superstar. Consumers love the convenience these digital currencies offer, and new technology is making it easier than ever to purchase and deliver an online gift card instantly, making them an ideal last-minute gift. In turn, retailers benefit from incremental sales and growing marketing potential. With the right tools and strategies in place, retailers can truly maximize their digital gift card programs and use them to drive sales, and retain and re-engage their customers.

Attendees will learn:

• Why digital tools are powerful convenience drivers for shoppers and a cross-channel bridge for retailers
• How to fuel year-round and seasonal programs with creative digital gifting tactics and targeted campaigns, including capitalizing on last-minute gifting opportunities
• Winning digital approaches that take advantage of the marketing trifecta - acquisition, retention and re-engagement
• Cost-effective strategies to motivate consumers using digital gifting solutions
• How to effectively leverage social media and mobile to optimize digital gifting campaigns

About CashStar, Inc.
CashStar is the digital gifting and incentives company. Its powerful platform delivers retailers incremental, high-margin sales, promotes online and in-store traffic and encourages customer loyalty by providing consumers with the most personal, compelling and convenient gifting experiences. With CashStar, retailers can seamlessly integrate digital gift cards, coupons, incentives and customer service tools into their marketing and engagement programs – all within a single interface. CashStar's roster of clients includes leading retail brands such as The Home Depot, The Container Store, CVS/pharmacy, Brinker International Restaurants, Papa John's and Travelocity. For more information about CashStar, please visit www.cashstar.com or e-mail sales@cashstar.com.

SVM Selects CashStar as its Preferred eGifting Partner

SVM Will Leverage CashStar’s B2B Incentives Platform as the Delivery Vehicle for Bulk eGift Cards for Corporate Incentives, Rewards and Promotions

Portland, Maine - July 29, 2010 - CashStar, Inc., the leading digital gifting and incentives company, has partnered with SVM, a leading distributor of gasoline and retail gift cards, to deliver CashStar-powered eGift cards to SVM's corporate customers.

SVM offers gift cards from more than 150 of the nation's most popular retail stores, restaurants, service companies and hotels to corporations for incentives, rewards and promotions. Under the terms of this agreement, SVM will use the CashStar digital gifting and incentives platform to deliver eGift cards to its corporate customers.

"We've been in this business for a long time and CashStar fills a clear market void for a solution that simplifies the delivery of bulk eGift cards for rewards and promotions," said Jim Leroux, Executive Vice President at SVM. "Now, we can deliver personalized eGift cards via e-mail - a much quicker fulfillment solution."

"Through this partnership, CashStar is able to deliver our B2B solution to SVM while deepening our relationships with the major brands they work with," said David Stone, co-founder and CEO of CashStar. "By providing a Web-based gift card delivery system, corporations can deliver incentives, rewards and promotions in a near-instant."

About SVM
Founded in 1997, SVM is a leader in the gift card industry and the only company that offers gasoline gift cards from every major oil company in America. In addition to gasoline gift cards, SVM has established long-term relationships with leading brands whereby SVM offers the gift cards from more than 150 of the nation's most popular retail stores, restaurants, service companies and hotels. SVM supports clients' gift card programs by providing program management (including 3rd party gift card issuing partnerships), card production and inventory management, retail and individual fulfillment, Internet hosting and 24/7 customer service. SVM is headquartered in the metropolitan Chicago area at 200 E. Howard Ave., Suite 220 , Des Plaines, IL. Phone (800) 972-7481 or visit www.svmcards.com.

About CashStar, Inc.
CashStar is the digital gifting and incentives company. Its powerful platform delivers retailers incremental, high-margin sales, promotes online and in-store traffic and encourages customer loyalty by providing consumers with the most personal, compelling and convenient gifting experiences. With CashStar, retailers can seamlessly integrate digital gift cards, coupons, incentives and customer service tools into their marketing and engagement programs – all within a single interface. CashStar's roster of clients includes leading retail brands such as The Home Depot, The Container Store, CVS/pharmacy, Brinker International Restaurants, Papa John's and Travelocity. For more information about CashStar, please visit www.cashstar.com or e-mail sales@cashstar.com.

CashStar CEO to Present on New Growth Opportunities for Retailers with Digital Gift Cards

David Stone To Provide Actionable Insight on Developing Personal, Engaging and Profitable Gift Card Programs at the Incentive Gift Card Council’s Emerging Markets Summit Sessions

Portland, Maine - July 26, 2010 - CashStar co-founder and CEO David Stone will deliver a presentation about the changing role of gift cards in the digital age titled "Engaging the New Digital Corporate Culture: Making the Business Case" at the Incentive Gift Card Council's (IGCC) Emerging Markets Summit Sessions in Baltimore, MD on August 1, 2010. Held in conjunction with the Incentive Marketing Association (IMA) 11th Annual Executive Summit, the members-only sessions provide a dynamic platform for gift card and incentives professionals to share ideas and develop strategies for selling and marketing in the new economy.

Stone will provide a fast-paced and engaging presentation that sets the stage for the audience on how they can connect with their consumers digitally, outlines the digital gift card market, highlights and defines best practices and, most importantly, arms attendees with proof points to help them build a business case for digital gift cards within their organization. Using real-life examples from leading retailers, Stone will discuss what works and what doesn't based on insights gained from recent digital gift card rollouts. Specific focus will be given to building digital programs that are relevant, engaging, personalized and profitable.

About CashStar, Inc.
CashStar is the digital gifting and incentives company. Its powerful platform delivers retailers incremental, high-margin sales, promotes online and in-store traffic and encourages customer loyalty by providing consumers with the most personal, compelling and convenient gifting experiences. With CashStar, retailers can seamlessly integrate digital gift cards, coupons, incentives and customer service tools into their marketing and engagement programs – all within a single interface. CashStar's roster of clients includes leading retail brands such as The Home Depot, The Container Store, CVS/pharmacy, Brinker International Restaurants, Papa John's and Travelocity. For more information about CashStar, please visit www.cashstar.com or e-mail sales@cashstar.com.

TechMaine Names CashStar Gazelle Company of the Year

Honor Recognizes Company's Emergence from Start-Up to Leading Industry Player

Portland, Maine - July 1, 2010 - CashStar, the digital gifting and incentives company, today announced that it won the Gazelle Company of the Year Award from TechMaine: The Technology Association of Maine. The award, presented to the company that, through innovation in products, services or business approach, has emerged from its start-up phase to become a solid presence in the marketplace, recognizes CashStar's achievements since launching last year.

"We are thrilled to be honored by TechMaine as the Gazelle Company of the Year," said CashStar CEO David Stone. "This award belongs to the entire CashStar team, now 35 strong, who is dedicated to and passionate about providing our customers with innovative solutions that enable a whole new way of gift giving. To be acknowledged by our local community is a testament to the quality and talent of our team, who has driven the company's explosive growth over the past year."

One of Maine's fastest growing companies, CashStar is leading the digital commerce evolution as the only digital gifting and incentives company for top brands including The Home Depot, CVS/pharmacy and Chili's. The company is revolutionizing the industry by creating a new category of print-on-demand media with its digital gift card and incentive solutions. It provides retailers with a convenient, low cost and eco-friendly online alternative to plastic cards that can be used as part of their marketing mix to boost overall sales, increase brand recognition, amplify lift and drive in-store traffic. For consumers, CashStar's platform provides a richer experience for both the purchaser and the recipient through added personalization, customization and focus on a rich user experience.

"We live and breathe in our technology community every day, but it's important to gather once a year to honor our leaders and visionaries," says Joe Kumiszcza, executive director for TechMaine. "Exciting new companies like CashStar joined established firms like Harbor Technologies for recognition among this year's winners. We had more nominations this year than we had in the past two years combined. Our judges were impressed with the high caliber of the entries submitted, and said it was a challenge to select only one winner in each category."

Since 2002, TechMaine has honored Maine businesses and individuals for their contributions to the state's technology-reliant economy. The Technology Awards recognize the accomplishments of the state's technology sectors over the past year, and present awards to Maine's top technology companies and individuals.

About TechMaine
The Technology Association of Maine (TechMaine) is the statewide trade association for Maine's technology sectors. TechMaine supports its members by serving as the leading resource and advocate for Maine technology-reliant companies, bringing together technology, community, and education to enhance career opportunities, increase workforce development, and support rich economic growth in the state of Maine. As a resource, TechMaine supplies information, educational programs and services to increase awareness of the industry, develop community, and promote workforce development. As an advocate, TechMaine's legislative agenda promotes the importance of Maine's technology sectors. TechMaine is dedicated to growing our industry by creating a constructive and stimulating environment. For more information, call 207-857-3003 or visit www.TechMaine.com.

About CashStar, Inc.
CashStar is the digital gifting and incentives company. Its powerful platform delivers retailers incremental, high-margin sales, promotes online and in-store traffic and encourages customer loyalty by providing consumers with the most personal, compelling and convenient gifting experiences. With CashStar, retailers can seamlessly integrate digital gift cards, coupons, incentives and customer service tools into their marketing and engagement programs – all within a single interface. CashStar's roster of clients includes leading retail brands such as The Home Depot, The Container Store, CVS/pharmacy, Brinker International Restaurants, Papa John's and Travelocity. For more information about CashStar, please visit www.cashstar.com or e-mail sales@cashstar.com.

Sales of eGift Cards Soar 234 Percent as Sons and Daughters Celebrate Father's Day

Retailers Benefit by Providing Consumers with a Personal, Compelling and Convenient eGifting Experience

Portland, Maine - June 24, 2010 - CashStar, the digital gifting and incentives company, today shared online gift card sales trends across a sample of 50 leading retail brands from the 2010 Father's Day holiday. Based on aggregated data from consumers making purchases using the CashStar digital gifting and incentives platform, retailers experienced a significant surge in personalized eGift card sales as consumers looked for last minute gifts.

Similar to major sales spikes experienced during the 2009 holiday season and the recent Mother's Day holiday, eGift card sales again increased significantly during the week leading up to Father's Day, compared to the prior week. In fact, in the four days prior to and including the holiday itself, sales of eGift cards increased 234 percent over the beginning part of the week. Sales on Father's Day (Sunday, June 20) were 183 percent higher than on Mother's Day last month and 27 percent higher than Christmas Day 2009. These results demonstrate the consumer affinity for the power of eGift cards and their remarkable capacity as effective last minute sales tools for retailers.

"We launched our gift card program as planned for Father's Day in under six weeks. CashStar's digital gifting and incentives platform enabled us to offer personalized eGift cards in time for the Father's Day holiday that could be delivered 24x7 including Father's Day itself," explained Ric Della Bernarda, chief marketing officer, Casual Male Retail Group. "This offering proved to be a great gift option for our customers and enabled us to generate incremental gift card revenue without negatively impacting our traditional plastic card Father's Day sales."

CashStar retailers offer shoppers the most enhanced and personalized gifting experience available online. For the Father's Day holiday, personalization was a key factor for shoppers. More than one in 10 consumers elected to upload their own photo or image as their gift card design for an increased level of personalization - making themselves and their dads the stars of their Father's Day gifting experience.

"Just as with Mother's Day, consumer adoption of CashStar-powered eGift cards enabled our retail partners to successfully capture incremental, high-margin sales that encourage customer loyalty by providing consumers with the most personal, compelling and convenient gifting experience," said CashStar CEO David Stone. "Father's Day proved to be one of the highest selling days we've experienced, with sales of gift cards on the holiday nearly double that of the Friday prior, demonstrating the unique last minute gifting opportunity provided by our platform."

About CashStar, Inc.
CashStar is the digital gifting and incentives company. Its powerful platform delivers retailers incremental, high-margin sales, promotes online and in-store traffic and encourages customer loyalty by providing consumers with the most personal, compelling and convenient gifting experiences. With CashStar, retailers can seamlessly integrate digital gift cards, coupons, incentives and customer service tools into their marketing and engagement programs – all within a single interface. CashStar's roster of clients includes leading retail brands such as The Home Depot, The Container Store, CVS/pharmacy, Brinker International Restaurants, Papa John's and Travelocity. For more information about CashStar, please visit www.cashstar.com or e-mail sales@cashstar.com.