Mother’s Day Goes Digital with Personalized eGift Cards

Retailers Offer Promotions for eGifts Powered by CashStar: Helping Families Give Moms What They Really Want

PORTLAND, Maine – May 10, 2012 – Mother's Day is now only second to Christmas as the largest eGift holiday, reports CashStar, the digital gifting and incentives company. Responding to consumer demand, a number of retailers are currently offering promotions for Mother's Day eGift Cards. According to a recent survey conducted by CashStar, almost as many mothers indicated that they would most want to receive a personalized eGift or gift card for Mother's Day as compared to the traditional gift of flowers. To find promotions on eGifts for Mother's Day, click here or go directly to the retailers' websites listed below.

Consumers can personalize their digital gift cards with a custom message or personal photo, select the card denomination, and set the day and time the gift should be delivered. There is no cost to ship and no fee to purchase, making it a breeze to get mom something she is guaranteed to love. A sample of major brands promoting Mother's Day offers include:

• Gap – Buy a $50 eGift and receive a $10 promotional card.
• CHEFS Catalog – Purchase a $100 eGift, receive a $15 eGift, and for a $200 eGift purchase, receive a $25 eGift.
• Uno Chicago Grill – For every Uno's $25 eGift purchased, receive a $5 eGift.
• Territory Ahead – eGifts of $100 or more will receive an additional $25 eGift.
• Not Your Average Joe's – For $50 as an eGift, receive a $10 eGift in return.
• Old Navy - Buy a $50 eGift and receive a $10 promotional card.
• Banana Republic - Purchase a $50 eGift and receive a $10 promotional card.
• Jockey - Buy a $20 eGift for $10.
• Levy Restaurants - Buy a $100 eGift, get a $25 bonus card.

"It is no surprise that even mom wants an eGift this Mother's Day. How people give and receive gifts is changing to reflect how consumers' lives have gone digital," said David Stone, CEO and co-founder of CashStar. "Clearly retailers are responding to the consumer demand for digital gifting by offering a growing number of promotions for not only Mother's Day, but throughout the year as part of their overall marketing strategy."

To see a full list of Mother's Day offers, please visit www.clickittogiftit.com.

About CashStar, Inc. CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili's Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday's, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit www.cashstar.com or e-mail sales@cashstar.com.

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Move Over Jewelry, 12 Million Moms Most Want A Personalized eGift or Gift Card for Mother's Day

Survey Conducted by Harris Interactive Finds Millennials Best Know the Way to Moms’ Hearts

PORTLAND, MAINE – MAY 9, 2012 – CashStar, the preferred digital gifting and incentives partner for retailers, today announced the results of its first Mother's Day survey. The survey examined if mothers are truly getting what they want on their special day. While meals out at a restaurant with their family is the most popular choice with one-third (34 percent) of mothers selecting this, 12 million moms* (14 percent) indicate that they would most want to receive a personalized eGift or gift card – that's almost as many as who want the traditional gift of flowers (15 percent). Moms to Millennials are most likely to have their wishes fulfilled when it comes to eGifting. Thirteen percent of U.S. adults with a mother plan to get theirs a gift card this year.

"The way we think about gifting is changing, and this survey really drives home the growing demand for personalized eGifts," said David Stone CEO of CashStar. "And consumers have more than caught on that mom's tastes have changed as evidenced by the fact that after Christmas, Mother's Day is now the second biggest eGift holiday."

Specifically, the CashStar Mother's Day survey found:

• Moms prefer personalized eGifts and gift cards over perfume and jewelry – 12 million Moms* (14 percent) indicate that they would prefer a gift card or personalized eGift, compared to 8.5 million* (10 percent) that most want jewelry and 3.5 million* (4 percent) that most want perfume.
• Millennials are in touch - Millennials (those ages 18-34) are embracing personalized eGifts for Mom with more than four million* (4 percent) of those who have mothers planning to give mom an eGift this Mother's Day.
• Brunch disconnect - Moms overwhelmingly want to be taken out to a meal on Mother's Day (34 percent), but only 23 percent of US adults with moms plan to take them out.
• Who knows best? – Sons (26 percent) were more likely than daughters (20 percent) to take their moms out.

* Number derived from CashStar Harris Interactive responses extrapolated to U.S. Census 2010 data

Survey Methodology

This survey was conducted online within the United States between April 27 – May 1, 2012, among 2,212 adults age 18+, of which 1,135 were women and 822 were identified as mothers. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was used to adjust for respondents' propensity to be online.

About CashStar, Inc. CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili's Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday's, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit www.cashstar.com or e-mail sales@cashstar.com.

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BR Guest Cooks Up eGift Card Program Powered by CashStar

Perfect for Mother’s Day, Renowned Restaurant Group Offers Personalized Digital Gift Cards to Enhance Customer Experience

PORTLAND, Maine — May 9, 2012 — CashStar, the digital gifting and incentives company, today announced that New York-based restaurant, bar and hotel group BR Guest Hospitality has launched an eGift Card program powered by CashStar's digital gifting platform to help enhance the customer experience. With Mother's Day on the horizon, BR Guest customers can now conveniently send interactive, personalized eGift Cards to their mothers and other loved ones via email, Facebook or printout that can be redeemed across 21 BR Guest restaurants, including Atlantic Grill, Blue Water Grill, Dos Caminos, Isabella's and Strip House.

"BR Guest is all about the overall customer experience and making all aspects of dining with us as simple and easy as possible, including digital gifting," said Alexis Halejian, marketing manager for BR Guest Hospitality. "Partnering with CashStar to offer an eGift Card option is yet another way for our guests to give the gift of hospitality in a personalized, convenient way. Our guests really embraced the ability to send gift cards online through the New Year, and we expect them to do the same for Mother's Day, whether buying early or last minute, near or far away!"

Since launching the eGift Card program, BR Guest has already experienced positive initial results, including a 15 percent increase in holiday sales year over year.

Powering the majority of retailer eGift Card programs in the U.S., CashStar's digital gifting platform offers consumers an unmatched personalized digital gifting experience via email, mobile and social channels. Consumers can customize eGift Cards with a personalized message or photo and choose to send it directly to the recipient immediately or on a future date.

"BR Guest's group of brands includes some of the most renowned restaurants across the country, and CashStar recognizes the value of providing unparalleled service to their customers, from the dining experience to the gifting experience," said David Stone, co-founder and CEO of CashStar. "CashStar provides an elegant and convenient eGift experience online to help retailers and restaurants further build loyalty with their patrons."

About BR Guest Hospitality

Since opening its first restaurant in 1987, BR Guest Hospitality President and Founder Stephen Hanson and his team have redefined the restaurant experience through an emphasis on hospitality and quality. Current BR Guest properties in New York City include Atlantic Grill, Atlantic Grill at Lincoln Center, Bill's Bar & Burger Meatpacking District, Bill's Bar & Burger Rockefeller Center, Blue Fin, Blue Water Grill, Dos Caminos Meatpacking District, Dos Caminos Park, Dos Caminos Soho, Dos Caminos Third, Isabella's, kibō Japanese Grill, Ocean Grill, Strip House, Strip House Grill, Primehouse New York, Ruby Foo's, Wildwood Barbeque, 1920 Bunker Club, and 675 Bar. Other BR Guest locations include Fiamma Trattoria in the MGM Grand and Strip House in Planet Hollywood Resort and Casino; Dos Caminos Fort Lauderdale at the Sheraton Fort Lauderdale Beach Hotel; and Dos Caminos, Bill's Bar & Burger, and Sammy D's at Harrah's Resort and Atlantic Grill at Caesars Hotel & Casino in Atlantic City. In 2007, BR Guest reinforced its commitment to the environment by becoming the first national multi-concept restaurant group to be certified green by the Green Restaurant Association™. BR Guest's commitment to service and hospitality is also evident through its dedication of time and resources to community-based organizations including City-Meals-On-Wheels, Memorial Sloan Kettering, Publicolor Board Member, PENCIL, and The James Beard Foundation. Founder Stephen Hanson is a member of the Department of Consumer Affairs' Consumers Council for New York City. For more information, visit: www.brguesthospitality.com.

About CashStar, Inc. CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili's Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday's, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit www.cashstar.com or e-mail sales@cashstar.com.

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CashStar CEO and Co-Founder David Stone to Speak at Future of Money & Technology Summit

David Stone will speak about using eGift Cards for strategic advantage

PORTLAND, Maine – April 20, 2012 – David D. Stone, CEO and co-founder, CashStar Inc., the preferred digital gifting and incentives partner for retailers nationwide, will speak at the Future of Money & Technology Summit on Monday, April 23, 2012 at the Hotel Kabuki in San Francisco, California. Stone's presentation, scheduled to take place at 10:05 a.m. PT, is titled "eGifting – The new web, social and mobile currency," and will explore how major retailers, financial institutions and digital companies are using eGift Cards for strategic advantage.

The Future of Money & Technology Summit brings together the best and brightest thinkers around money, including visionaries, entrepreneurial business people, developers, press, investors, authors, solution providers, service providers, and organizations who work with them at the convergence of cash and commerce. The experts meet to discuss the evolving money ecosystem in an informative, collaborative environment.

Powering many of the U.S. retailers' eGift Card programs, CashStar grew more than 400 percent over the past year alone and now serves more than 250 marquee retail brands.

• What: Speaking session at the Future of Money Conference
• When: Monday April 23, 2012, 10:05 a.m. PT
• Where: Hotel Kabuki, 1625 Post Street, San Francisco, CA 94115

About CashStar, Inc. CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili's Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday's, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit www.cashstar.com or e-mail sales@cashstar.com.

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CashStar’s David D.Stone Named MaineBiz 2012 Leader of the Year

Company Continues Exponential Growth and Makes Waves in Portland

PORTLAND, Maine - March 27, 2012 - MaineBiz recognizes David D. Stone, CEO and co-founder of Portland-based CashStar, as a 2012 Leader of the Year for driving innovation in digital gifting, expanding a booming Maine business and fostering local economic growth. The honor of Business Leader of the Year marks Stone as a Maine executive who successfully grew his company, and in this case, an industry, taking Maine's economy along with him.

"As we continue to lead change in $110 billion Gift Card industry, CashStar is proud of our team and customers for helping Portland to become the epicenter of digital gifting," said David D. Stone. "Maine has been the foundation for us to build a great team. We have relied on the loyal and passionate local talent residing here in the Maine community to grow and plan to continue to do so in the months and years to come."

From its launch, CashStar has leveraged Portland's local professionals to help expand the business to more than 75 employees, with plans to further expand this year. Since pioneering the eGift Card industry in 2008, CashStar now serves more than 250 marquee retail brands and grew over 400 percent year-over-year in 2011.

Retail brands leverage CashStar to easily and securely integrate digital gifting strategies into their B2B and B2C marketing and engagement offerings to increase sales and customer loyalty. CashStar offers consumers and business executives unmatched personalized digital gifting experience via e-mail, mobile and social channels.

About CashStar, Inc. CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili's Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday's, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit www.cashstar.com or e-mail sales@cashstar.com.

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