Announcements

BR Guest Cooks Up eGift Card Program Powered by CashStar

CashStar, the digital gifting and incentives company, today announced that New York-based restaurant, bar and hotel group BR Guest Hospitality has launched aneGift Card program powered by CashStar’s digital gifting platform to help enhance the customer experience. With Mother’s Day on the horizon, BR Guest customers can now conveniently send interactive, personalized eGift Cards to their mothers and other loved ones via email, Facebook or printout that can be redeemed across 21 BR Guest restaurants, including Atlantic Grill, Blue Water Grill, Dos Caminos, Isabella’s and Strip House.

“BR Guest is all about the overall customer experience and making all aspects of dining with us as simple and easy as possible, including digital gifting,” said Alexis Halejian, marketing manager for BR Guest Hospitality. “Partnering with CashStar to offer an eGift Card option is yet another way for our guests to give the gift of hospitality in a personalized, convenient way. Our guests really embraced the ability to send gift cards online through the New Year, and we expect them to do the same for Mother’s Day, whether buying early or last minute, near or far away!”

Since launching the eGift Card program, BR Guest has already experienced positive initial results, including a 15 percent increase in holiday sales year over year.

Powering the majority of retailer eGift Card programs in the U.S., CashStar’s digital gifting platform offers consumers an unmatched personalized digital gifting experience via email, mobile and social channels. Consumers can customize eGift Cards with a personalized message or photo and choose to send it directly to the recipient immediately or on a future date.

“BR Guest’s group of brands includes some of the most renowned restaurants across the country, and CashStar recognizes the value of providing unparalleled service to their customers, from the dining experience to the gifting experience,” said David Stone, co-founder and CEO of CashStar. “CashStar provides an elegant and convenient eGift experience online to help retailers and restaurants further build loyalty with their patrons.”

About BR Guest Hospitality

Since opening its first restaurant in 1987, BR Guest Hospitality President and Founder Stephen Hanson and his team have redefined the restaurant experience through an emphasis on hospitality and quality. Current BR Guest properties in New York City include Atlantic Grill, Atlantic Grill at Lincoln Center, Bill’s Bar & Burger Meatpacking District, Bill’s Bar & Burger Rockefeller Center, Blue Fin, Blue Water Grill, Dos Caminos Meatpacking District, Dos Caminos Park, Dos Caminos Soho, Dos Caminos Third, Isabella’s, kibō Japanese Grill, Ocean Grill, Strip House, Strip House Grill, Primehouse New York, Ruby Foo’s, Wildwood Barbeque, 1920 Bunker Club, and 675 Bar. Other BR Guest locations include Fiamma Trattoria in the MGM Grand and Strip House in Planet Hollywood Resort and Casino; Dos Caminos Fort Lauderdale at the Sheraton Fort Lauderdale Beach Hotel; and Dos Caminos, Bill’s Bar & Burger, and Sammy D’s at Harrah’s Resort and Atlantic Grill at Caesars Hotel & Casino in Atlantic City. In 2007, BR Guest reinforced its commitment to the environment by becoming the first national multi-concept restaurant group to be certified green by the Green Restaurant Association™. BR Guest’s commitment to service and hospitality is also evident through its dedication of time and resources to community-based organizations including City-Meals-On-Wheels, Memorial Sloan Kettering, Publicolor Board Member, PENCIL, and The James Beard Foundation. Founder Stephen Hanson is a member of the Department of Consumer Affairs’ Consumers Council for New York City. For more information, visit: www.brguesthospitality.com.

About CashStar, Inc. CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili’s Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday’s, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit www.cashstar.com or e-mail .

Contact:
Keri Bertolino
fama PR 
617-986-5007

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