Latest News
Mar 2, 2010
Tips for Making Digital Gift Cards Your Most Profitable SKU
ApparelMag.com
Gift cards have long been an essential part of a retailer’s bottom line, especially in the apparel industry - where picking out the perfect fit and style for a friend or relative can be a challenge.
With new technology platforms available, apparel retailers now have the opportunity to evolve their gift card programs, offering consumers new and unique ways to purchase gifts. …
Feb 22, 2010
CashStar Unveils the First Digital Gifting Platform for the Corporate Incentives Industry
PYMNTS.com
CashStar, the digital gifting and incentives company, today unveiled eCorporate Incentives, the industry's first B2B digital gifting solution. eCorporate Incentives enables companies to "bulk" order highly-personalized digital gift cards from retailers that can be immediately sent to recipients via e-mail. …
Feb 15, 2010
Tough Times for Gift Cards in 2009
the Prepaid Press
The once high flying retail gift cards saw soft performance in 2009 - though they were about on par with overall retail sales that suffered as a result of recession. …
Feb 15, 2010
Open Loop to Surpass Closed Loop
the Prepaid Press
It's official: The recession has not killed the prepaid market. In fact, 2009 was an especially strong year for some segments of the prepaid market - most notably, open loop cards, which are set to exceed closed loop programs in growth, according to new research. …
Jan 15, 2010
2009 Holiday Results from CashStar
the Prepaid Press
CashStar, a digital gifting and incentives platform company, shares its online gift card sales trends from the 2009 holiday season. According to the company, based on aggregated data from customers across CashStar’s digital gifting and incentives platform, online gift cards proved to be a profitable last minute sales tool for retailers. …
Jan 13, 2010
Virtual cash for pizza
Pizza Market Place
Papa John’s was the first to unveil a virtual gift card strategy through its early December partnership with gift card supplier CashStar. That puts them ahead of the game …
Jan 8, 2010
10 Tips to Ensure Incentive Recipients Use Gift Card Awards
Incentive Magazine
Utilizing gift cards in an incentive program is an efficient and cost-effective way to recognize and reward employees while also giving recipients more variety and control over the choice of their awards. …
Dec 23, 2009
National Survey Reveals Online Gift Cards Gain Favor
Incentive Magazine
A pre-holiday gift card survey conducted by CashStar, Inc., a Portland, Maine–based gift card and incentive company, shows that consumers are much more receptive to buying gift cards online as opposed to in a retail outlet. …
Dec 18, 2009
Retailers Turn To Gift Cards To Entice Last-Minute Shoppers
The Wall Street Journal
With few days remaining until the Christmas holiday, retailers are hoping that last-minute shoppers either out of ideas or things to buy will turn to gift cards. Yet gift-card sales are expected to be flat or down this holiday after posting a decline last year. Retailers now are betting that the new twists and looks they give to gift cards can compel purchases. …
Dec 18, 2009
Retailers giving gift cards new looks and twists
MarketWatch
With few days remaining till the Christmas holiday, retailers are hoping that last-minute shoppers either out of ideas or things to buy will turn to gift cards. Yet gift-card sales are expected to be flat or down this holiday after posting a decline last year. Retailers now are betting that the new twists and looks they give to gift cards can compel purchases. …
Dec 18, 2009
MarketPlace Grill Takes its Popular Gift Cards Online With CashStar
Business Wire
CashStar, the interactive gift card and incentives company, today announced that MarketPlace Grill is the latest merchant to offer CashStar-powered online gift cards. Launched just in time for the holiday gifting season, the new gift cards provide MarketPlace Grill customers with a convenient and personal gift card option that can be purchased online and delivered instantly by email. …
Dec 9, 2009
Few Gifts Under Tree, But Check E-Mail
Investor's Business Daily
This Christmas, many people might find more gifts in their e-mail than under the tree thanks to the "digital gifting" trend. The abundance of premium online entertainment and data services make it possible to give gifts that are completely digital. …
Dec 8, 2009
Gift Cards With Incentive Peak Purchase
mediapost.com
According to the 2009 Pre-Holiday Online Shopper Gift Card Survey by CashStar, Inc., the vast majority of all gift cards used to be purchased in person, in stores, and were made of plastic. Now, more consumers buy gift cards online as retailers offer improved online gift card experiences. …
Dec 1, 2009
Cashing In on Holiday Gift Card Campaigns
QRSmagazine.com
Did you know that restaurant gift cards are the most popular type of gift card that consumers will be shopping for online this holiday season? Restaurant gift cards are the most popular gift carding market, and the holidays are the single most important time of the year for gift card sales in the industry …