Strong holiday sales for the company’s eGift Cards have made CashStar optimistic about the prospects for mobile gift card and “last-minute gifting” demand in 2013.
Why are eGift Cards working for CashStar? In part, it may be because they are working for merchants. According to CashStar:
- The company enjoyed a 800% increase in mobile eGift Cards purchased compared to 2011
- Brands with mobile-optimized eGift Card websites outperformed non mobile-optimized websites in purchases by smartphone by more than 50% in December 2012
- Brands from mobile-optimized sites earned 3,700% more in sales in 2012