Solutions

We invented the eGift Card category and are leading the transformation of the world’s most popular gift from a piece of plastic into a mobile and social currency that consumers love to give and receive, and retailers use strategically to grow their business.

Consumer eGifting

Gifting is, and has always been, about expressing and evoking emotions, and sharing experiences.

By tailoring eGift buying and receiving for each medium – computers, tablets, smartphones, and social media – we’re making digital gifting more immersive and experiential – not to mention easy, fun and truly special.

Web-Based eGifting

More leading retailers leverage the CashStar platform – and more consumers eGift through it – than any other. Augment your traditional gift card sales by offering your customers the world’s most convenient, most personal eGift Card. It's a critical offering to prevent last-minute online shoppers from going elsewhere. Fast, easy and fun to give and receive.

  • Can be personalized with text, photos, images – even video!
  • Immediate delivery via the purchaser's preferred method – email, Facebook or printing at home for hand delivery
  • Redeem online or in-store – no expiration
  • 100% secure - guaranteed!
  • Easy tracking

Mobile Gifting

Are you capitalizing on the game-changing mobile market? Let your on-the-go customers purchase, personalize and send digital gift cards directly from a mobile device. With CashStar's mobile offerings you can take advantage of:

  • Interface fully optimized for mobile device screens and thumb–button navigation
  • Enabling recipients' one-click storage and redemption via digital wallets
  • Ongoing adaptation to new browsers and platforms

Social Gifting

Develop a profitable presence within social media – Facebook, Twitter, Pinterest, and all the other emerging communication, collaboration and entertainment destinations. The versatile CashStar platform makes it easy!

  • Easily set up and execute customized social media initiatives
  • Integrate social media elements into existing marketing programs
  • Link eGift Card sales to viral promotions

Marketing To Maximize eGifting Performance

We help retailers create innovative promotions and programs that help increase eGift Card adoption and drive incremental sales.

Want to integrate eGifting with an existing traditional gift card program? Tap into an exciting new mobile app? Take a step into social network eGifting? The versatile CashStar platform offers a whole new level of successful gifting, incentive, loyalty, reward and promotional possibilities. Our wide range of marketing services includes:

  • Campaign design and management
  • Customized market research and data analysis
  • Behavioral modeling
  • Market segmentation
  • Program auditing and evaluation of eGifting programs