Online Gift Cards
How the Consumer CashStar On-line Gift Card System Works
- A consumer creates an eGift Card. The eGift Card is delivered by email.
- The eGift Card is viewed on a secured website page.
- The eGift Card may be used online or printed and used in-store.
CashStar's digital gifting and incentives platform was explicitly developed to take advantage of the fast-growing online channel. CashStar bridges the online and physical marketplaces, engaging your online customers to buy more gift cards. CashStar's secure, bar-coded, printable digital eGift Card enables your customers to easily email gift cards for use in your on-line and physical stores.
CashStar is the only truly digital gift card and incentive company for leading brands. With expertise in secure online transaction management and a robust platform, CashStar is able to reach the highest levels of service and marketing innovation so that you can delight and reward your customers.
Features
Card Design Gallery
Our design gallery allows easy selection from many designs in order to make your eGift Card more personal. Select from a number of different themes, including birthday, holiday and thank you cards.
Upload Your Own Image
CashStar enables consumers to make their eGift Cards stand out by uploading their own photo or image. Use CashStar's photo tools to crop images and perfect your design.
Personalized Messaging
Type a personal message or special poem directly on the eGift card. Typing on the eGift Card allows a preview of the final gift card.
Multi-Buy
More than one personalized eGift Card may be purchased at a time. As each eGift Card is created, they are placed in the shopping cart for final review and purchase.
Set Send Date
An eGift Card may be purchased and sent in the future. After designing your card, select the date the card should be sent – never miss a birthday or anniversary again!
Self-Buy
An eGift Card can be purchased and delivered to the purchaser, allowing them to print the eGift Card and deliver it to the recipient themselves.
Case Study
"When we met with CashStar, we knew we needed their solution in time for our important holiday season," said Rick Hendrie, the senior vice president for marketing at Uno Chicago Grill. CashStar promised a quick-to-launch strategy with minimal effort on Uno's part. The Uno eGift Card was launched live to the public on December 16, 2008, making Uno Chicago Grill the nation's first casual dining chain to offer a eGift Card.
Over the two-week period before Christmas, Uno eGift Cards outperformed the plastic gift cards in online sales by over 131%.
"By offering a virtual gift card that could be emailed to recipients, we more than doubled gift card sales through our website during the last two weeks of December compared to the previous year. We estimate that the vast majority of virtual gift card sales were truly incremental."